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Our founder, Mitch Asser
Accidentally unlocked a massive AI cheat code when he was rebuilding his business after hitting a major rough patch.
After a tough patch forced him to let go of 80% of his team, Mitch knew he needed to do things differently. He found himself thinking, "There’s no way ChatGPT is the only tool to help scale—there’s gotta be something more efficient, right?" That’s when he uncovered the magic of combining ChatGPT with Make.com.
At first, he was just experimenting, but before long, he’d built workflows that handled content creation, product management, and more—all without hiring back five of the team members he had lost.
Then it hit him: this should be the norm, but no one’s catching on—yet. This wasn’t just a quick fix, this was the future of work. AI could take businesses to a whole new level of efficiency—and almost no one was doing it yet.
He believed in it so much that he sold that business to build BigMoves and help smart, ambitious entrepreneurs build leaner, agile and wildly profitable businesses.

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What Others Are Already Saying
They make everything work together smoothly
They make everything work together smoothly, so you can do more with less effort. Plus, his easy-to-follow guides and resources will boost your projects, helping you grow your online presence fast.

Business Analyst of Maple Study Link
Intuitive, useful, and easy to deploy
Mitch has developed a system that is intuitive, useful, and easy to deploy. His commitment to his community is obvious in his feedback updates and his responses when questions are asked.

Co-Founder/CEO
It’s saved me 100’s of hours
Mitch’s Content System template, is a game-changer for setting up efficient content workflows. The template was incredibly easy to use and allowed me to get up and running much faster than I anticipated. It’s saved me 100’s of hours (aka learning curve) and streamlined my processes beautifully.

Founder, zindo+co